I knew about that but that was also the only what that those LE's were available. Instead of making special molds just for mail aways, use molds that they allready have made.

Also that's why I said $10. I do believe I remeber hearing that the old monthly redemption was at cost. If they doubled the price then they would actually make a profit this time.

Lastly, you didn't need any sort of proof of purchase to redeem your prizes. If it was 5 upc codes then if someone wanted to buy every LE in the set they would have to purchase alot of product.

They looked at those options, supposedly, and turned them down.

Also, there was a time when you had to have the right form, plus the right sticker to redeem.

I don't like the redemptions, the way they are, but it won't help much to change them. I think there should be more ways for younger, less wealthy, or less competitive players to get some of the LE's.