The Spoils tried it, should Vs? - Page 5

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The Spoils tried it, should Vs?

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06/30/2008, 03:24

#61

babyarm

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Quote : Originally Posted by tchalla

Marketing is the name of the game.

Conisder a marketing campaign along these lines:

You arrive at Gencon for your first or umpteenth time. While exploring the vendors floor you see a small group of people chattering loudly and excitedly and see lots of cameras flashing. The crowd seems a little daunting, but your curiosity begs you to come closer and investigate. Upon closer inspection, you see 2-3 incredible comic book icons talking to onlookers and posing for pictures and giving out FREE starters to people that take the demo for this card game. Free combined with great looking costumes and the promise of nothing more than a 5 minute investment of your time means you stopping and checking it out for a few moments. The hourly drawings for additional prizes also hold your attention. And then you see the players sitting around and playing this game, some playing in a multi-player game, others playing head to head and others still playing with what appears to be brand new packs, building their own decks out of whatever the cards in their handful of packs are. You have now seen that this game offers many different fun ways to be played, and you didn't even realize that you had stopped looking at Psylockes ### every time she turned around to face someone else. You actually were interested in learning a little more about this game.

Substitute that EXACT kind of scenario for Comicon and consider the possibilities.

Marketing to the people that will be interested is the key. Not marketing at all is a mistake that will lead to ruin.

I've been to Gencon and Comicon, I've seen the girls, I've done the demos, and I've gotten the free stuff...still don't play any of those games. It makes for a nice story, but reality is reality. All the Psylocke asses in the world aren't going to get a fanboy over the hump of figuring out the concept of formations. Market to gamers, they're the ones who get the most out of VS.

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