I apologize upfront because I don't know how to embed the dials into here but I have a question regarding BTU 033 Sportsmaster:

On his first two, and last two clicks, he has the following special attack:

DANGEROUS BATTING PRACTICE: Incapacitate. When Sportsmaster uses it, he also deals normal damage to hit characters given an action token.

Specifically regarding the last two clicks, he has this with Close Combat Expert on his damage power.

What is "normal" damage in that case? There was debate last night at our pre-release. One person said "normal" would be the printed damage only (which is 2 on both clicks) while the other guy said it would be "3" since CCE would normally give him the extra damage.

Many effects specifically say "printed" damage. I went ahead and ruled that it would be 3 because CCE would "normally" give him 3 damage.

Was I wrong?

12.4 Calculate Damage
The attacker now calculates the damage they will deal to each hit target. Missed targets are not dealt any damage by the attack.
First, calculate the attacker’s damage value. Then, if you used bolts to target multiple characters, you now divide and assign the attacker’s damage value between all hit targets.
When dividing the damage, you may assign 0 damage to a hit target, but all damage must be assigned. Whenever damage is dealt, it is dealt simultaneously to all hit or affected characters. Once the Damage Dealt has been determined, you move on to dealing that damage to the targets.

[....]

12.4b Normal Damage
Damage dealt from an attack using the attacker’s calculated damage value is called
normal damage. Normal damage may be penetrating (but not unavoidable), or the
damage may be divided up, but it is still normal damage

Heroclix Comprahesive rulebook p. 27

Normal damage would be the calculated damage (so Damage Combat stat and any modifiers).
You ruled correctly.