You've got great all around points, and it's great to read a new player's perspective on this issue. Your troubles with ATAs as a whole are echoed by other new players that I know as well.

I also agree that there should be a "compendium" for heroclix that includes as much as possible (within reason) to play the game. If they believe this item won't sell well then they could couple it with a piece of some sort, like a new World's Finest or a Fantastic Four team dial. That would easily take care of the problem.

My point wasn't that the game shouldn't change, but rather you knew all these things were part of the game before you started playing it. I find it strange that you would just start playing a new game that you find so badly put together. Especially considering you found the need to post a essay about how cumbersome it is for you to play. I am all for changing things to make it better for new players to pick up the game easier. It would probably have been a better use of page space instead of ranting about how you dislike all those things, to perhaps offer suggestions on how to improve them so playing the game isn't so difficult for you.

To your point, not real sure how carrying around a giant book of rules is any better then having it in three parts. The amount of space taken up is the same, however with having it in three separate parts, you can very easily choose to have one smaller part out, while leaving the rest in your bag if you don't need it. Can't do that with a book, unless you want to tear out the pages. Now the point that others have made about having the TA and/or ATA printed directly on the card makes a lot of sense and would slim down on one of those pieces you find cumbersome to carry along with you.

Sorry if I mistook your 4 paragraph list of complaints about the game for you not actually enjoying the game. The point is a valid one though. If the game is too complicated to learn and those complications take away from someone enjoying the game, then it only seems logical they should find something they do enjoy playing. That in no way says new players keep out.

Not that I disagree with you, but if the item is truly needed, why would they need to package it with special figure to get it to sell?

Long time players would be less inclined to purchase this item because of the obvious reason that they're used to the way things are now and most likely up to their elbows in PACs and rulebooks (maybe even printed off resources as well). A little extra marketing incentive to make the item more desirable to old and new players is never a bad thing. That's just smart business.

Be honest, unless there's new powers or a massive change in rules do you need another rulebook or PAC? Most likely not, but you get one anyways because it comes with a fast forces pack.

Except that I'm far from an experienced player. I'm a newer player and have absolutely no problem understanding that this ATA works EXACTLY like every other ATA in this game. You know how I know? Because nothing on the card contradicts any ATA rule. NOTHING. If you know what an ATA is, then you should know how this ATA works. Again, I agree that TAs should be somewhere other than online only, but putting ATAs on character cards is NOT hard to understand, and does absolutely NOTHING to hurt the game.

I'll agree that streamlining will help things for newer players, but take it from a fellow new player, a lot of the things you said here, you'll simply learn over time. You won't need to check the rules constantly after a couple of months.