Here is the relevant entry:

NORMAL DAMAGE
[C]Damage dealt from an attack using the attacker's calculated damage value (including locked values) is called normal damage. The damage type may vary (standard or penetrating)and the damage may be divided up (if targeting using ;Bolt; 's) but the attack is still considered to be dealing normal damage. When an attack is no longer dealing normal damage, it will use the phrase "instead of normal damage" and you will deal the specified damage amount, or apply the specified effect, instead of dealing the attacker's damage value to the target(s).

[C]If you used ;Bolt; 's to target multiple characters, or an effect instructs you to “divide the damage”, you divide and assign the attacker’s damage value between all hit targets. In all other cases, the character’s full damage value is dealt to each hit target. When dividing the damage, you may assign 0 damage to a hit target, but all damage must be assigned.

[C]If a game effect will cause an attack to use a non-damaging effect instead of dealing normal damage, then effects that increase damage dealt will not apply as no damage is being dealt by the attack. This does not make the attack an "attack that deals no damage", so a critical miss will still cause the attacker to take 1 unavoidable damage.

It boils down to whether or not you used your Lightning bolts to target different characters or not.

It affects characters like, Black Knight, Hammer, Ocean Master, and nfaos100 Winter Soldier