I'll do it too I'll go to any state around me.

Some components that might make an endeavor like this even more successful include.

Involving the surrounding stores, they may lend to marketting if they feel it will draw more folks to the mall that day.

If it could be set up to run in the same general time frame as one of the large Comic Book Movies (assuming the mall has a theatre) you might have warm bodies around who already share a part of our interest.

2 cents

I'm in talks right now with the cinema and one of the managers is my Fiance cousin. I'm trying to get them to pass out simple fliers for VS only to those buying Comic based tickets. Simple flier You like the movie come and try this great game all about those characters. I hope this falls threw.