Because the idea to use it originated within the movie production team. When set designers (or especially screenwriters) want to use Corporate Item X, it doesn't cost said corporation anything except permission to use the product (and usually a couple of goodwill items - like a few cases of pop if it's pop, for example). There's kind of a marked difference between helping them with something they already want to do and getting them to do something they otherwise wouldn't. Namely, you pay for the latter and not the former.

(True story: one time I was working with a production team that was in pre-production on a short where one of the characters pointedly only drank Jones Soda because he believed Coke and Pepsi had little robots in their pop. (It wasn't a very good short.) Anyway, we sent off the standard permission letter to Jones Soda, and they sent us back not only permission but three dozen cases of pop. Which was kind of a benefit, because two weeks later the funding fell through, so we all had a bunch of free pop.)

I knew chdb would know the ballpark figure.

I guess that's where I was more leaning towards... the freebie type of product placement. I don't see how Marvel being the "franchisor" could not get a free placement for any of their licensed items like action figures, video games or TCGs.

Placement for something non-Marvel-related (like shoes or cars) would understandably cost some money.

Because nobody would ever agree to a license where they were forced to crosspromote with other elements of the brand. It's an additional expense nobody would ever choose to bear.

Out of curiosity, have any store owners considered paying for on-screen ads at the movies during these types of films?

One of the places that I play have displays set up at the various theaters. There is almost always some comic book film going on, and so they have a display featuring the various products associated with that franchise in a display case. So, they had the Batman stuff out for Batman Begins, the Supes stuff out for Superman Returns, and now the Spider-Man stuff [especially black costume spidey, Venom and Sandman stuff] out for Spidey 3. They'll likely be replacing that with the Silver Surfer/Fan Four/Galactus stuff in time for that film. [Hopefully Giant Sized Vs. comes out while the film is still fresh in people's minds ... and hopefully the movie is good].

So, there are ways for the stores to try to capitalize by advertising in the theatre. Many of the comic book stores seem to have a good relationship with those businesses as they'll often have those comic book stores be giving out free passes advance screenings for certain films as well.

Advance screening passes generally aren't distributed by the theatre, but rather whatever marketing company the distributor has hired to handle a given geographical area.

Oh, but when did that phase start?

Cheers,
Logan,
Currently dubious about a particular company's intentions.

I can make up a bunch of random numbers too.

What do you call ....

How many Pro Circuits have their been? They've given out nearly 3 million in PC money. Then there are the 10Ks, and the PCQs at 250 a pop.

That's a lot of money, that is basically a way to advertise the game [in that you advertise that money is being given away at said events].

But hey, don't let reality get in the way of cynicism.

How about giving out a promotional PidermanEA after you buy your ticket? That might spark some interest. (Nah, that would be too easy.)

Chdb didn't actually give any numbers on anything, just the info he knows. More than you did, which was come in and troll the thread and movie.

So sayeth Rorschach. :confused:

You need to reread the thread. He most assuredly did give numbers. And he failed to cite any source whatsoever. Hence my comment.

I accept written apoligies by email and PM.

WHat they could have done was before the movie, when the adds are playing, before the trailers, just had have a sign up or something there. Hero Clix did something like that.