Because Hulkbuster is a Hobby Chase, while Ultron Prime is the Mass Market chase.

The Mass Market chase always is more. He will go down eventually. They always do.

I've never been stopped when I bought a ton of them at a Target, and I have purchased up to 18 before (kept not getting Odin). If you want to beat the system, you could always get 8, bag them, get more and go to another register.

Does anyone know the target DPCI?

I used to work at Target, and when it comes to these type of items, they often just come up with the same item number as any other heorclix. Same with toys. If you want the new Avengers figs, and say you just want Sentry, Target can't search for Sentry. They can only see the toy line is in stock. Same deal with magic cards and such.

So far really liking this set, 20x better then Guardians of the Galaxy MGF.

Also sick starter set to boot, just went and bought me a whole box. Sad at the lack of U. Sentries.

Starter Hulk smashed jltw Superman! Beat him 3 times in a row!

He's actually very mobile and can afford to soak up some damage along the way. Once he gets his big green mitts on the big blue boyscout...not a good day for Clark, I'd imagine.

I will simply wait ... I have seen Odin for under £10 on a regular basis now, so I'll survive without Ultron and Hulkbuster for the time being.

I am sure these chases will go down. The only chase movie figure I seen go up is Rocket Raccoon, that is because with Uncommon GotG Starlord he can share that 19 defense.

And because he's the Go**am Rocket Raccoon!

At Target you have to pay $3.50 a booster, so an entire 24 box display will cost you $84. For Hobby shops, you can buy a display for $50 for 24 boosters. That makes the cost of getting a hulk buster a lot cheaper. Plus, it is easy for people to get multiple boxes of the hobby display, but not the Target display unless they have lots of Targets near by. The same holds true for the Target rares, those are worth 2-3x as much as the hobby shop rares. Just be fact you can only get it at Target also makes them rarer especially when you had to compete with international collectors for them on the secondary market. As others said of you just wait a couple weeks the price will be a lot lower.

This time around my buddy and I did a smart mov and just bought a god set from the local comic store, 40 for a full set and Hulkbuster seemed great. I'm not as interested in the MM exclusives as others are so that was a plus. The Ultron Prime I can live without as I hate seeing powers that don't work together, but if I really want him later I should be able to get him.

Can anyone confirm this number?

I feel Baron Strucker is very OP with 4 damage on 3/6 clicks for less than 100pts