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I'm all for the C/U/R model for precisely the reason you say. Having 4x of a Rookie named character, usually gets your extras tossed into a shoebox. No value added to the game. Having 4x of a Common named character is the same. However, having 4x of a Common generic army-builder (like Hydra goons, or Multiple man copies) increased demand exponentially, adding value to the booster.
the numbers are simply the number of cases produced, and compared to 4 booster sets, the 5 booster two-brick cases were less product. The boosters got bigger, cases got smaller, and they were using the same numbers to compare that with the old system. Which means they were moving less and calling it more.
You are probably right about that. They were starting make make strides in the area of generics in the last few sets, and personally I loved it. Though the argument could be made the other way (not by me) that they started adding too many generics, as it seems a few were not in favour of that either.
Pure speculation here, as I don't have any evidence/proof myself, but the C/U/R system was probably a streamlining move by WK to be able to sell all of the product they produced at the distribution level, so that they didn't have massive amounts left at their warehouse. Supply VS demand concept. For example:
10,000 cases under the old R/E/V system would be 480,000 boosters/1,920,000 figures. Sold at $8.00-9.00 per booster = $3,840,000-$4,320,000
10,000 cases under the new C/U/R system would be 240,000 boosters/1,200,000 figures. Sold at $11.00-12.00 per booster = $2,640,000-$2,880,000
Obvioulsy that is the cost/profit at retail. But if Wk has 2x as many boosters to sell, and they don't sell, they are stuck with unmoved product collecting dust in their warehouse = lost money. Take into account the cost of producing those extra 720,000 figures, the extra cost of packaging for 2x as many boosters, and I'd be willing to bet that their profit margin was pretty much the same, perhaps even more, under the C/U/R system, as it was under the olde R/E/V system, even moving less product.
Trade to Canada. We're friendly, and we love Beavers..........
define succesful. Product on the shelf should be a GIVEN, not a measure of success.
Product of an existing game with all the development, design, production, shipping, distribution and other factors set in stone probably should be a "given."
"Launching" a new product is a different story.
Out of curiosity, how many products have you brought to market? How many "launches" are on your resume? Can you really give a discerning criticism based on your own real world experience?
I run an event each year that draws over 5,000 people. When I took it over it was drawing less than 300. It is an enormous success. Each year I get a few people who are critical, but as my wife explains, "most people who are critical couldn't organize a dog fight!"
If we just want to raise Tuttle up on the big screen for an Owellian "10 minute hate" for some sort of catharsis (as an earlier post suggested), fine.
Just know that's what it is.
Again, not his biggest fan, just tired of baseless, unsupported criticism.
Je Suis Charlie!
"Do all the good you can, by all the means you can, in all the ways you can, to all the people you can, as long as ever you can." John Wesley
define succesful. Product on the shelf should be a GIVEN, not a measure of success.
Product on the shelf is a lot of things - but never a given. From inception to cases shipped to the retailer, there are a million things that could get in the way. If it hits the shelf, its a successful launch.
And, that tends to be one of the metrics that CMG/CCGs use to gauge success.
I am in awe of the cool and awesome people here on HCR!
I run an event each year that draws over 5,000 people. When I took it over it was drawing less than 300. It is an enormous success. Each year I get a few people who are critical, but as my wife explains, "most people who are critical couldn't organize a dog fight!"
I've worked on, and run traditional SF Cons for years. Over the last three/four years, I've pulled back from it and will probably be out of it in another year or so. In part, there are other things I want to do, but a big part of it is having to listen to people b***** and whine about how things are being run. Everyone working on the Convention is a volunteer, and have spent hours upon hours working on the Con. Then some fanboy/girl comes along and screams about how there's no "diet slurm" in the Consuite.
I am in awe of the cool and awesome people here on HCR!
Didn't want to post in this thread initially because (as you can see by my unchanged signatures) I've been seen as a rabid supporter/kiss-up for Mark Tuttle and I didn't want to waste my time getting into yet another extended argument with people about my "kissing-up" to the guy and being on WK's payroll like I have been accused of multiple times. So to keep it short and simple:
I liked a lot of what he did or what was done on his watch. I didn't like everything but most of what I didn't like wasn't anything close to a deal-breaker. I know that he's "lied" about various things but the guy's a salesman and I expect that. It's silly to think that someone in his position wouldn't do as such.
I haven't had the contact with him that some people obviously had but I had one instance with him and he seemed quite down to Earth, calm, and civil. He seemed like a nice enough guy to me and it was pretty cool that he approached me and not the other way around.
Everyone's entitled to their opinions but the outright hatred that the mere mention of his name brings out is just plain scary sometimes. Especially since a lot of those people obviously don't REALLY know what the score was and blame him for things that more than likely had nothing to do with him. Makes me uncomfortable to be in the crowd when people start shouting for his head like a pitchfork mob. I definitely agree with others in this thread who basically say that you don't have to like the guy, but it would be nice if people could be fair to him or at the very least, civil as opposed to rabid dogs.
That's pretty much it from me on the subject.
Quote : Originally Posted by M_Tuttle
I have to give Kaitouace points for hitting the nail on the head.
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So here I go adding to Kaitouace's sig again, but he hit the nail on the head. FOOM is very playable.
That's a highly debatable claim. I agree that the C/U/R/SR distro did give us more characters per set. However it KILLED any secondary market values for Heroclix as a whole. The only figures people were interested in trading for were SRs and Chase figures. If it was a Common, Uncommon, or Rare, it wasn't worth the plastic used to make it.
The mishandling of the common slot (severe lack of common army-builder generic types) and removal of fully half of the LEs per set, only to have them replaced with Feats as prizes (which KILLED approved play attendance in many venues) was a massive bungling.
This is a suppositious claim to make. How can you say many? What is your basis for this claim? My attendance had no ill effect from a switching to cardboard prizes. Some people just enjoy playing the game regardless of the prize.
Yes, it's true that prices for the older REV figures were, and still are, fetching more than the current CUR figures, but it didn't change the fact that people still wanted the current CUR figures just as much as the older REV figures. It's just that the current set-up is much easier to obtain for the average fan, resulting in the lower prices. Demand is still there. It's supply that has changed. And personaly, I thought that was a good thing for the game. The kids at my venue could now pull that rare Green Scar that they really wanted instead of buying pack after pack, never to get that Vet Silver Surfer that they really wanted.
I agree completely, and I prefer the C/U/R distribution. The only problem is that Tuttle didn't spread the new distribution across a wider player base. He signed an exclusivity arrangement to distribute through Diamond/Alliance and actually REDUCED the number of places able to carry heroclix product.
There wasn't a significant increase in new playership.
The double whammy is what killed secondary market values, despite the unchanged demand.
Tuttle had no responsibility for that move. That was a decision made from higher up. Did I mention Lax Chandra and Joe Hauk before?
Tuttle's failures are not the major big deal for me.
It was his actitude. and nobody can deny his bad actitude, all the rest make it even worst.
He could had been tie up from hands and feets in front of "bad news" from up or things that could not be solved (maybe) but if he could had been with another actitude we would have a better image of him.
He make himself his image. and I dare to say that maybe he enjoy it (and that make it again even worst).
They were producing a collectible game, so the secondary market value of the pieces directly dictated the value of what was INSIDE of the average booster.
I guess as long as we collected them from WizKids they met their goals.
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Paying 12 bucks for 5 figures that are worth about 10 cents each won't move your product off of store shelves. They have to take secondary market values into consideration, or else drop the collectible aspect altogether.
So you are trying to tell me you couldn't sell the contents of a booster for more than 50 cents? C'mon...I think you are exaggerating a tad there.
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Tuttle knew this, and that's why one of his main headlines coming onboard was that he would "put value back into the boosters."
Unfortunately, he failed.
The value was in the boosters. He actually took it away from eBay pirates as far as I'm concerned. Since I buy it by the booster I would rather have the "value" be there...not on eBay.
Tuttle's failures are not the major big deal for me.
It was his actitude. and nobody can deny his bad actitude, all the rest make it even worst.
I can deny his bad attitude. I never had much interaction with Mark. A small group of us did meet for dinner on the last night of GenCon 2 years ago and Mark was there. He was anything but a jerk. The guy was actually pretty nice. And this is even after he had been attacked on a regular basis online by folks like you.
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He could had been tie up from hands and feets in front of "bad news" from up or things that could not be solved (maybe) but if he could had been with another actitude we would have a better image of him.
He make himself his image. and I dare to say that maybe he enjoy it (and that make it again even worst).
Is it that Mark had a bad image or that you view him through bad image glasses?
It wasn't Mark's job to get people to like him. It was his job to sell HeroClix and he accomplished that mission very well.