wow. This is nuts. I can see arguments from both sides.

but, I would rather see WIZNECA do whatever they have to, to stay in business. we just got them back.

I would pay postage to get a mailaway Brick fig if they wanted it that way.

Yeah there are valid points on both sides. My biggest problem with the mail away is the limiting. Other than that I don't care how they do it.

Generics are a GREAT idea.
If they want the brick promotion in-store they could also produce 4 different ones, sight unseen and packed inside the shrink wrap. That way there would only be 5,000 of each and would promote brick purchases.

For sets after B&B, when there's time for planning changes in things like packaging, the sky's the limit.

I agree with the "limiting" problem. As Thwarthog said, If there's a brick promotion then every brick purchase should get a brick figure. It's a real turnoff to customers to promote brick level purchasing then not deliver the bonus. Limiting turns it into something other than a brick promotion.

Taking whatever hat I wear that implies I speak for WK off and only speaking for myself, I would like this.

But I can see it now - "Why is WK forcing me to buy 2 cases to get my full set - this isn't fair! And it's generics too, they knew I would want a bunch of these."

As many good points as there are on this thread, it's clear that there is no way that WK can do anything that won't be seen by some as a good thing and by others as the worst idea ever.

You definitely can't please everyone.
The more I think about the 4 figures idea, though, the more I like it. It keeps print runs at a good level. It also takes about 2 cases to complete a regular set with SRs anyway.

The combination option would be 2 figures, one in each brick of each case, but make them (not-too-powerful) generics. That way people who buy 1 case get both, people who buy 2 cases get 4 useful figures (that's always the real key anyway), and single brick buyers get a reason to do so.

Making the brick figure an item sealed in with the brick and a good generic has some appeal. It would make them approximately Uncommon and help drive brick sales. Anyone who didn't want the piece would find that it retains good trading/sale value. This, along with a good assortment of other generics in the Common slot (one of the good things about HoT) would help drive me back towards my 2-cases plus loose boosters for sealed games buying level.

Making more than one type in a set, though, takes it over the line. I would definitely complain about a generic being kicked up to roughly SR (or worse) rarity. For generics? Pieces I'd want to have at least 3 of? The more I consider it the more burnt I'd feel as a buyer.

Reconfiguring the packing arrangement to accommodate two clix that aren't inside boosters in a case is likely to be a problem, though. Having it dropped in as an extra piece in one of the boosters in a brick seems the easiest way around it - in most boosters there's still some space - though it would raise the risk of packing mistakes and claims that some bricks were missing the piece.

Maybe I'm missing something, but doesn't having 4 different figures/sculpts go straight back to the point of it costing them even more money - which is what this all boils down to.

Another good point against it, yes.

The context that I'm going by is that it is a brick promotion. The point isn't to keep costs down, it's to promote the purchase of bricks. If they want to keep costs down they should just not do a brick promo figure.


I agree that you shouldn't have generics at the SR rarity level!!!!!!

At a print run of 5,000 they are comparable in rarity to SRs, so they should not be generics if they do it that way. They should figures of the iconic level of Frog of Thunder - not necessary but fun.

Putting them inside the boosters also removes the brick promo purpose. They become just another uncommon that it hit or miss like all other uncommons.

I love this multple fig, maybe generic idea. It kind of solves both Comical, and my arguments. Like Norm said, there would still be some people who wouldn't like it because it would make it harder to collect every fig, but you wouldn't have to buy 4 bricks to get 4 different figs. That's where trading and the secondary sales market come in handy. Great idea. I'd love to hear it discussed further.

Ah! Okay. There was some unintended carry-over. I'd thought this was being pushed as an extension of the generic-as-brick-figure idea. I'm pleased to see we're on the same page with this -- I was worrying for a moment!

I'd especially like it if it ended up nudging chase pieces out of the way completely...

Eh. It's a matter of perspective, but I understand your point. Each brick buyer gets one, so it satisfies the Buy-a-brick push, but, yes, it would mean that when a brick is broken up someone buying a loose booster will get it as a bonus. Really, though, if it's packaged with the brick anyway it just comes down to whether the buyer of a loose booster gets it or the store does.

Quick side-note: It would only be at that level of (roughly) Uncommon if it were a single clix, essentially packaged two per case. Once we go to four different ones we're off to SR and rarer levels per individual piece.

Got our back or got our cash?
Definately do not like the mailaway concept. (It ALWAYS costs non -USA to receive them, it costs more to send in all those UPC codes too)

If the concept is Buy a Brick = Get the figure, then you should get the figure. PERIOD!

If there are 2500 cases (2 brick per) then you make 5000 figures.

Numbered or not is irrelevant - however not half numbered half not-numbered -

I find it a little hard to believe that a print run of 5000 figures can not be absorbed into the original 60 or 55 figures that are created.

Personally I would rather see a "lottery" type prize as a marketing idea. Each brick would give an on-line code that would give the winner a chance at a complete factory & LE set or similar type prize.

The disappointment and backlash from the Worlds Finest deal should not be forgotten.

We should all be thrilled that someone (NECA) stepped up to create heroclix ( and obviously because they intend to make money, but hopefully they will not perpetuate some of the mistakes of its predessors (especially Topps).

But by definition, there's a limited run regardless of whether they announce it or not, correct? Even the Ragnarok Surturs had a limit, as far as 17,500 can be considered a limit.

Taking secondary market out of it and thinking about the purpose of the promotion:
I have heard multiple people on here say that their store had extras of the "Rags Surtur" and they just turned them over as prizes. That is a great idea and I am sure that many places do this, but isn't the point of getting the figure, is by buying a brick?
I know a few people who just handed them out to store regulars even though they didn't buy the brick.
Now, what I think that WK/NECA is trying to do is:
A) make sure that the promotion is done right the way it should
be-you buy the brick, you get the figure-it is a "BRICK FIGURE" afterall

B) cut down on their production costs to keep the price of the boosters from going up. By having 8,000 cases (figurative number, don't
take too literal) that means 16,000 BIBTB figs. Do they really need to make that much?

The reprint idea is a great idea and I think most are overlooking. They are not stopping orders at 5,000, they are reprinting as demand allows. And, let's say they have to reprint 500, or 1,000 more as orders come in, that is still 10,000 less than they would have done