In rereading the Final Word entry for one of the Spider-Man pieces with Morph, I've seen this. . . .

When exactly does the Morph switch occur? Specifically, I am wondering about pushing damage and when I'd have to check for Willpower: does the Spider-Man using Morph need to have Willpower or the Spider-Man I change into?
Pushing damage is dealt as actions resolve. The swap doesn't occur until after actions resolve. Any push damage that might result from the action would occur prior to the switch; if you wish to ignore the push damage, the Spider-Man that used Morph would have to have the Willpower.

However, here are the text entries for Punisher's Weapon Swap and, for an example, Ben Reilly's Alter Ego.

Weapon Swap: Punisher: Give Punisher a ranged combat action. After that action resolves, replace him with any character with this trait but a different collector's number on the same click number. Existing action tokens and action tokens for that action are applied to the replacement.

Alter Ego: Scarlet Spider: Give this character a power action and replace this character with a WS #040 Scarlet Spider on its orange starting line. Existing action tokens from this character, as well as action tokens and pushing damage for this action are applied to the replacement. If replaced, no victory points are awarded for this character and the replacement is considered to be its orange point value for all game effects.

Now, my question is this:

If Spidey's Morph is dealing the push damage to the Spidey that is leaving, does the same apply to the Punisher using Weapon Swap and to various Alter Ego pieces? If not, why not?

In this case, Reilly's text specifically states that "action tokens and pushing damage for this action are applied to the replacement." Punisher's phrasing leaves out "pushing damage," but adds the words "action tokens," which implies that the pushing damage would be applied to the Punisher leaving the field? Or is the pushing damage part of the placing of the action tokens on the new figure?

Thank you for your consideration.

You give Punisher #1 a ranged combat action, resolve the action including placing tokens and taking pushing damage as required, and then put Punisher #2 on the map on the same click and with the same tokens. This works the same as the Spider-Man effect.

In contrast, Reilly says what the action activates is the swap, so that occurs before the action resolves. In that case the token and any pushing damage will come after the swap so will apply to the new figure.

It depends when the character gets replaced.

Pushing damage is applied as actions resolve.

Punisher is swapped after actions resolve, so any pushing damage would have already been applied by that time, to the character that is coming off the map.

With Ben Reilly, the swap is occurring during the action, that is before the action token is placed and pushing damage is applied. So, those will happen to the character that is coming onto the map.

So, in other words, the Punisher with Willpower needs to be the one activating the Weapon Swap. Good to know I've been doing this backwards. Thanks, guys!