In case there's even a smidgen of doubt that the major comic publishers are more about marketing than storytelling, I'm partially quoting from this article (bold emphasis mine):

Disgust... sorry, I meant to type "discuss".

This is friggin' gold.

Are these going to be like those Subway inserts a few months back? Those were awesome. It reminds me of the old Hostess Fruit Pie ads back in the day.

I want Tim "The Toolman" Taylor to be retconned into the Outsiders.

At the same time, they could even have Looker doing a stint as the Tool Time girl.
You know, this might actually have some potential...

Ah, yes. Targeting all the "kids" who read comics. I realize that $1,300 for a report on the industry is something that Sears probably didn't want to shell out, but they could have at least read the press release and seen that one in four comic readers is old enough to collect Social Security. The demographic you are looking for - this is not it.

Wouldn't he be more suited for the Great Lakes Avengers?

Well, this is DC, so Inferior Five or Legion of Substitute Heroes.

I'd prefer the latter and promote "tools that defy time!"