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Wizkids was in attendance but they only ran tournaments, no booth. I played in the MW event on Sat @ 2. There was only two others in attendance. Not sure what the overall attendance was over the weekend, though there were only 8 players competing for Galactus that finished about at about that time and there were about 5 players playing Pirates. GenCon So-Cal is only about 5 years old. It looks to be growing as there seemed to be a pretty good crowd around the CCGs. Wizkids could've used a presence but it is at the end of the year and most of the other cons are done around the spring and summer time. At the very least they could've sent some banners or other props to draw attention to their location on the floor. They did have a Galactus sitting in the middle of a cityscape surrounded by some MW pieces but that was about it. I don't think the word really got out that there was something going on, maybe they will do better at WWLA.
I didn't go to GenCon SoCal this year (or ever, actually), but I keep mentioning it to the FanPro folks at CBT and BattleCorps, so maybe they'll eventually get the hint and send someone. And maybe that will in turn nudge WizKids into sending more spoilery and cool stuff.